About Instagram instagram is an online and mobile social network for photo- and video- sharing with more than 500 million monthly active users worldwide.
user can share photos and videos publicly and privately on the insatgram app and through other social networking platforms such as twitter, tumblr or facebook.
instagram started out with photos that were square shaped but now is open to pictures in any aspect ratio as well as videos with up to 60 second .
for advertisers, instagram is a fantastic platform to tell a company’s story in a visual and engaging way. successful campaigns do not sell product or advertise big discount but bring a products or brands authentic heart and soul to life. advertisers have to carefully balance the information and the inspiration value of their campaigns to encourage the community to like and share their ads.
since instagram was acquired by facebook on 2012, the advertising and target options are the same for both platforms. similar to facebook ads, to run ads on instagra, you will need a facebook page for the brand or product you are promoting.
What ads types does instagram offer ?
similar to what we have seen for facebook, we can classify instagram’s ad options based on what the ads look like and what objectives they have. all instagram ads will be placed in the user feed, both in browser and the app version.
what instagram ads look like?
here you have the same three choices you know from facebook ads, you can create an ad that features a single photo, a video, or multiple photos that are displayed in carousel forma.
this is single photo look like
this is single video look like
this is carousel ads look like
what objectives can I meet with my instagram ad?
for self-service customers, instagram offers a range of different objectives for which you can optimize your campaign. similar to facebook, instagram will show your ad to the people in your target audience who are most likely to take the action you want them to take.
the campaign objectives you can choose from are:
- Brand awareness
- Traffic( for clicks to your website or the app store page of your app )
- App installs
- Engagement ( with your posts )
- Video views
- Conversion ( on your website or app )
this campaign objective requires you to implement the facebook pixel on your site. to learn how to create a facebook pixel and how to add it to the code of your website, have a look here
if you want to track the actions that happen inside your mobile app events. point them to this site to learn more .
what targeting options does instagram offer?
instagram offers the same targeting options as facebook. you can combine them to build a specific audience.
|location||target users by country, state, city, zip code, or the area around your physical business|
|Demographics||target users by age, gender, education, and the languages they speak|
|interests||target users by interests, based on profile information, pages or content they engage with. you can choose from hundreds of categories like sport, movies, music, games, or shopping.|
|Behaviors||target users based on what instagram knows about user behavior, such as the way they shop, the phone they use, or if they plan to buy a house or a car.|
|connections||target users who like your facebook page or instagram account and their friends.|
|custom||target existing customers based on data (e.g , emails, phone numbers) you provide. you can also create lookalike audience, people who are similar to your existing customers.|
What is the minimum budget to advertise on instagram?
the minimum daily budget on instagram, the minimum daily budget depends on what your ad set gets charged for?
|the ad set gets charged for…||Min. daily budget|
|clicks, likes, video views, post engagement||5$|
|offer claims, app installs and other low-frequency events||40$|
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